Categories
Case 1.2 cameron auto parts: early internationalization
This is a 2 page paper and it has to be completed within the next 16 hours
The paper is about the case above “Case 1.2 Cameron Auto Parts: Early Internationalization” and you have to answer to this 4 questions:
- Should Cameron have licensed McTaggart or continued to export?
- Was McTaggart a good choice for licensee?
- Was the royalty rate reasonable?
- What about the alternatives to licensing?