Country case-study paper assignment – global marketing

As a final project, every student will write a 7-12 page paper (Times New Roman, 12-point, 1” margins, double-spaced) about a country of your choice and a company that was either successful or unsuccessful in penetrating that country’s market. Your paper should discuss the economic, political, and cultural conditions of the country. It should describe the company in question and, drawing on material covered in the course, discuss and explain the company’s strategy for and level of success and/or failure in doing business in the country in question.